Théâtre National de l’Opéra Comique

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Rejuvenate the Opéra Comique's audience while building audience loyalty

  • web strategy
  • audit
  • personas
  • ux design
  • graphic design

With the aim of rejuvenating its audience and building loyalty, the Opéra Comique has carried out an in-depth overhaul of its website.

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We overhauled the existing site to build a new, clear arborescence based on circulation by interests and needs: On show (immediate need), Discover (projecting oneself), Support (joining the project).

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When creating the wireframes, bridges were built between the various activities of the institution. The aim: to serve the user paths identified in a transverse manner.

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In the design phase, the site has been expanded with large visuals and photos to show the full richness of the venue. The site benefits from a new secondary typography and a color system adapted to the Opéra Comique’s seasons.

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