The value of a project lies in its technical prowess, the mobilization of teams, the minimal impact on passenger habits… The motion design format lends itself well to teaching about the site, as do video reports and interviews with the teams, to give a better idea of the trades involved.
To illustrate the scale of a construction site and the sheer force of the work involved, in situ Instagram stories make it all much more concrete. The public appreciates this behind-the-scenes look, and reacts en masse to these images, which are not usually shown to travelers.