Positioning the site and the role of the Fondation pour la Nature et l’Homme in the ecosystem of actors for change is the first step in helping the public embrace the Foundation’s commitments.
With a completely rethought site structure and page templates, we helped the Foundation establish its position as a thinker, commentator and player on climate issues. What’s more, by grouping productions around major areas of action, site management has become more flexible and efficient.
Visitors to the site are asked to make a commitment: from the fairly simple first step of signing up for the newsletter, whose promise is clearly expressed, to getting involved in participative campaigns, we have adapted the paths according to the levels of commitment.
