Terre de liens

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A new site to push farmland into the spotlight

  • ux design
  • art direction
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Terre de Liens is a citizens’ movement promoting the preservation of agricultural land.

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Terre de Liens appeals to a wide range of profiles.
The objective of the redesign was to preserve the movement’s familiar graphic codes while injecting modernity:
– same color scheme but complementary shades;
– typography preserved, used in touches in titles and buttons;
– highlighting of photographs.

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The site has been expanded to give greater visibility to :
– farms, thanks to a dedicated space where they can be grouped together;
– support, by promoting a cross-disciplinary donation and collection process;
– farmers and members of the movement, by dedicating spaces to the presentation of these profiles.

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