Le Slip Français

The iconic brand reinvents itself after 10 years of growth

art direction
illustration
graphic design

Le Slip Français was born with strong fundamentals: a flagship product, 100% French production, and a fast-paced development for a young company. Together with the Abmo studio, we redesigned Le Slip Français’ new identity for the years to come.

This redesign was an opportunity to re-create the brand’s own codes, with a more assertive color range that retains the brand’s founding hallmarks: French know-how and quality local production.

The identity extends to social networks, thanks to a collection of customized templates for presenting products and telling the brand story.

Finally, the new identity is already embroidered and featured on the new collection. To be found in stores and on the @leslipfrançais social networks.