Datagif designed the products around a unified design system. The collaboration led to the complete overhaul of newsletters, repositioned as acquisition and loyalty products, the identity of video content, article pages to reorient towards subscription, the implementation of an identity to support the 2022 elections…
Starting with a unique template and a reinvented art direction, Datagif repositioned newsletters as a genuine editorial product, strategic for building reader loyalty. Involving editorial and marketing teams, as well as changes to the subscription process, this change of direction has led to strong growth in Le Parisien’s newsletter audience.
We imagined a whole new range of drawn illustrations to create a differentiating graphic universe, gradually infusing all media.
Video formats are playing an increasingly important role in Le Parisien’s digital editorial strategy. To support this development, the entire video package has been reviewed and modernized. It is now recognizable by the audience, particularly when viewed off-site.
Iconography for social networks is a strategic territory of identification. We produced a set of combined graphic concepts to relay and promote Le Parisien’s new regular products.
