Datagif
Rethinking the experience of over 100 local media? Challenge accepted.
Actu.fr brings together some one hundred local media outlets across France. Our twofold challenge: to enhance the ultra-local roots of the site, while clarifying the identity and experience of the web platform and application.
We designed the new site and application with a more airy grid and improved readability. The navigation was also completely redesigned to clarify the different geographical levels.
One of the project’s key challenges was to guide the audience towards the creation of an account, with a view to personalizing information and services.
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