Rejuvenate the Opéra Comique's audience while building its loyalty
We redesigned the existing site to build a new clear tree structure based on a circulation by interests and needs: On display (immediate need), Discover (projecting oneself), Support (joining the project).
During the creation of the wireframes, bridges were created between the various activities of the establishment. The purpose: to serve the user paths identified in a transverse manner.
In the design phase, the site has been expanded with large visuals and photos to show all the richness of the location.
The site benefits from a new secondary typography and a color system adapted to the seasons of the Opéra Comique.